
Pinwheel named in the Sifted 250
Placing 77th in Sifted's annual ranking of Europe's fastest-growing startups and scale-ups, Pinwheel ranks highest of any carbon and nature company on the list.

Placing 77th in Sifted's annual ranking of Europe's fastest-growing startups and scale-ups, Pinwheel ranks highest of any carbon and nature company on the list.

Acronyms have a habit of draining the life out of compelling concepts. And they're doing exactly that to one of the most radical developments in corporate climate action since the Paris Agreement.

A new best practice has emerged in corporate sustainability

Pinwheel's CEO's conversation with Paul Frampton Calero for his Time for a Reset podcast. They discussed drivers of corporate action in sustainability, perils of carbon offsetting and how to build a brand whilst making a genuine impact.

Carbon offsetting is becoming a threat to climate and ecological security. The price of carbon credits – often a mere £5 a tonne – is a fraction of the £252 real cost of carbon emissions to society.

A newly published investigation into worthless carbon credits shows that brands are taking a significant risk with their reputation.


Carbon offsetting as compensation for past emissions is not enough to repair the planet. Contribution to highest quality projects is required.