Leading the way on carbon and biodiversity for conscious travel
JORO wanted to pioneer new approaches to sustainability. One that met their carbon contributions with high integrity credit bearing projects, and also funded nature-based solutions with wider socio-economic benefits. JORO were also keen to ensure full transparency for their B Corp memberships.
In numbers
>800
Tonnes of carbonRemoved or avoided through working with Pinwheel partner projects
14,000
Mangrove treesGrown each year through provision of nursery supplies and equipment
300
Families supportedThrough biochar projects to help improve farming output
Working with JORO teams, Pinwheel pulled together
Diverse portfolio
A diverse carbon credit portfolio focused on emergency brake solutions and nature-based solutions
BVCM strategy
First Conscious Travel Foundation member to adopt a ‘money for tonne’ approach for carbon (through a Beyond Value Chain Mitigation strategy). Mix of carbon and non carbon credit projects with with nature and socio-economic co-benefits
Full transparency
Pinwheel platform supported JORO in making all their actions easily discoverable for their customers and B Corp status
Fully branded showcase
Data and reporting to allow Unforgettable to report on the impact that they and their customers are having
Impact reporting
A carefully sourced portfolio of five grassroots projects across the destinations Unforgettable know best, including Croatia
Sustainability Impact
JORO supported some exceptional projects which led to over 800 tonnes of carbon being removed or avoided – through a diverse range of high quality projects at the leading edge of best practice on carbon. JORO have also supported nature-based projects, such as rewilding in the UK and mangrove restoration in Puerto Rico.
Company Impact
In addition to benefiting from high impact projects, the Pinwheel platform has allowed JORO to seamlessly demonstrate impact to their customers, and facilitate quick verification for B Corp status.
