Transforming B2B customer engagement for Ocean Outdoor
Ocean wanted to take their sustainability credentials to the next level, support best-in-class marine projects that align with their brand, and bring their customers into the heart of the decision making process.
In numbers
43,620kg
Plastic wasteRecovered from waterways in India and Indonesia. Equivalent to over 2m plastic bottles
195,240
TurtlesProtected as part of conservation efforts
16
Customers engagedWith revenue growth incentives to unlock greater sustainability action
Pinwheel projects and platform enabled
Ocean portfolio
Discovered and cutrated a set of ocean based projects with rigorous due diligence to ensure deliverability
Customer microsites
Quickly rolled out microcites for Ocean’s account teams to use with 16 different customers. All branded for Ocean and their customers.
Engaged customers
Customer staff vote on projects to support
Live feed
Regular updates (content, images and stats) from projects which Ocean account teams can share with customers
Impact reporting
Biannual impact reports with specifics on Ocean’s impact for each project with key metrics, alignment to UN SDGs and standards. Shareable with customer teams
Sustainability Impact
Working with their customers, Ocean Outdoor have been able to support some game changing biodiversity and circular economy projects. In addition to recovering over 43,000 kg of plastics and helping nuture nearly 200,000 turtles, the projects have also supported local communities by providing employment and education. Ocean have also supported pioneering blue carbon projects to start work on removal research and restore corals.
Company Impact
Using Pinwheel, Ocean were able to drive revenue in a novel way. They also enhanced their brand with over 200 customer staff engaged.
"Working with Pinwheel, we want to share our commitment towards a contribution based strategy which puts agencies, brands and planners at the heart of the decision making.”"